FOR COLLECTORS

Whether you wear them to the gym, or to run errands, you’ll look Firme in the Hex Shorts. These shorts have the perfect amount of give to be comfortable for a workout, but with enough structure to wear on the daily. 98% Cotton / 2% Elastane Elastic waistband with metal...

Warranted to be a Suavecito Metal SignSize: 16in x 9inMaterial: 0.35mm Tin Made in USA from US and imported parts

Show where your support lies with this limited edition Presidente Bumper Sticker! Stick it on your car or wherever you want to promote the most Firme leader of all.

Rivi Metal SignSize: 16in x 12inMaterial: 0.35mm Tin Made in USA from US and imported parts

Let people know what club you really belong to. The Athletic Club Tee is soft and comfortable to work out in or wear day-to-day.

“We Use Suavecito” Metal SignSize: 16in x 12.1inMaterial: 1mm Aluminum Made in USA from US and imported parts

Show where your support lies with this limited edition Vote Suavecito Bumper Sticker! Stick it on your car or wherever you want to promote the most Firme leader of all.

Shop in style with this Pomade HQ Tote Bag. Sturdy, stylish, and perfect for carrying around every day! Made in USA from US and imported parts

You’re part of the club, the Firme Club, that is. This soft and comfortable tee is great for both in and out of the gym and lets people know where you truly belong.

Add some life to your garage, shop or man cave with our Rosie Banner. A portrait of a Latina beauty sits front & center, surrounded by artwork akin to the walls of our neighborhoods–reminding us that our culture is abundant, timeless and beautiful.  100% Polyester  Dimensions: 2’ x 3’ Metal...

Bring this supersized couple into your home with this 24” Plush Doll Set. The perfect decor for any room, sit these dolls on your bed, office, or a salon or barbershop for a stylish upgrade. Also available individually.

Crafted with love and attention to detail, this Pint Glass Hotel Key Tag is made from durable acrylic to withstand the adventures of your daily life. Attach it to your keys, backpack, or even your favorite tote bag to add a splash of personality that sets you apart from the...

If you’re looking to stay cool and look cool this summer, look no further than the Compound Tee. This clean white tee will have you looking Firme and putting in work in the gym.

Let La Tia and her Cerveza Cito beer buddy bring endless laughs, conversations, and good times to your everyday routine. Made from durable acrylic material, this Key Tag will be your constant companion as you navigate through life's exciting twists, turns and sips. It's like carrying a little piece of...

Bring this stylish couple into your home with this Plush Doll Set. The perfect decor for any room, sit these dolls on your bed, office, or a salon or barbershop for a stylish upgrade. Also available individually.

What kind of fan are you without it?

Maybe you’ve got your workout down to a science, but have you put enough thought into your gym wardrobe? This Compound Tee is soft and comfortable to wear both in and out of the gym.

Rep Santa Ana like you mean it.

A supersized version of our Suavecito Plush Doll, this Firme gentlemen stands at 24” tall. Now you can bring home this Suavecito Plush Doll to hang out with your family on the daily. This guy can hang out in your office, barbershop, or on your bed - he’s the perfect...

Where all the magic happens. Every Official HQ Magnet is handcrafted with thoughtful time and care-giving each one its own unique and special look.